Personalization is an ever-growing trend that is manifested in different ways and contexts, harnessing a series of emerging technologies. Personalization involves a process of gathering user-information during interaction with the user, which is then used to deliver appropriate content and services, tailor-made to the user’s needs. The goal of personalized services is to better serve the user by anticipating needs, making the interaction more efficient and satisfying for both parties, and building customer loyalty through a meaningful one-to-one relationship. Although personalized services have been around for quite some time in online portals, it is a relatively new phenomenon in the telecom services domain, and often misunderstood or poorly implemented. As convergence is redrawing the map of telecom services and traditional boundaries between voice, video and data services are getting blurred everyday, service providers are compelled to offer    holistic solutions that can collect, analyze and provide personalized content across all the customer touch points and end user devices, such as mobile phones, TV set-top boxes, tablets,e-readers, gaming consoles, online portals, and even some hosted services associated with POTS or residential/enterprise VoIP offerings.

Diginuvo’s Personalized Services delivery platform is designed ground-up  for telecom service providers and offers highly differentiated  functionality commonly not found with   the COTS products that are rooted  in the legacy of website personalization.  The platform provides  personalization in a number of areas, and correlates data collected from  each of the platforms to refine and continuously improve the user  experience with time.