Diginuvo’s turnkey LBS applications portfolio allows mobile operators to deploy highly differentiated services on a wide range of devices in a cost effective manner. Proliferation of social networking, user generated content and geo-spatial information is generating renewed interest for LBS among consumers, which is fueled further by wider availability of GPS enabled smartphones in the mid-tier price range. However, the privacy laws in the U.S.(especially the Can Spam Act of 2005) has made it difficult for the carriers to launch LBS without user opt-in, which is one of the reasons why the growth in the off-deck LBS app market has surpassed 'carrier-centric' services in the recent years. Diginuvo’s offering helps carriers regain lost ground and stay competitive in this high-growth segment. Diginuvo’s LBS applications include,Location based advertisement, POI search, Location enabled Contact List, Location based Social Networking Mashup, People Finder,Geo-fence, Location based notification/actuation services, and many more.