In recent years, the evolution from circuit-switched to packet-switched network has significantly eroded traditional barriers between voice, video and data networks. With users now expecting every service to be available on multiple devices via a single broadband connection and the ability to seamlessly transfer them between multiple devices during a session with simultaneous use of voice, video and data features in one session, all the players in the industry are compelled to re-think the fundamentals of their businesses. The underlying infrastructure for these services depends on the successful deployment of IP-Multimedia Subsystems (IMS) architectures, which is finally happening in several markets and allowing the service providers to launch innovative value-added services never possible before. For example,Diginuvo’s Blended Services Platform allows users to:

• Change an instant message session to a voice call or video conference call.

• Convert a voice call to a video conferencing session and/or share real-time streaming video and pre-recorded video clips.

• See incoming phone calls (Wireline or Wireless), IM buddies (PC) or the locations of friends (GPS Enabled Device) on their TV screen.

• Order VOD services from their mobile phones or watch streaming video that they have ordered as a video package for both home and mobile phone.

• Transfer broadcast TV or VOD content to Mobile TV for seamless roaming between home and cellular network without any service interruption.

• Transfer a mobile VoIP call to cellular network, and then change it to a PTT session, all the while maintaining full call context and billing information.

Diginuvo’s Blended Services Platform is purpose-built to interwork services in multi-vendor, multi-technology networks through service enablers, which are based on the user contextual data and operator defined rules associated with each session. The platform features a powerful rules-based execution engine that enables providers to flexibly control service interaction and mediation within and across networks, and supports chaining mechanism, policy enforcement, data federation and context awareness.  The platform bridges technologies, enabling service interaction between legacy, mobile, VoIP and IMS networks.