Diginuvo’s award-winning SDP platform provides seamless integration of telecom and IT resources, leading to the creation of converged services that cross technology and network boundaries. The platform provides service control, creation, orchestration and execution, as well as abstractions for media control, presence/location and other low-level communications capabilities. Using Diginuvo’s SDP, applications can send and receive data across multiple end point devices (e.g., Mobile phone, Webpage, Set-top box) and corresponding access networks (e.g., Cellular Network, Internet, Cable), and services can be provisioned and deprovisioned with minimal impact on the network. The platform is IMS-ready and can be easily integrated with HSS via a Diameter interface. Through its media streaming and media transcoding capabilities, the SDP enables rapid development and deployment of a wide range of cross-platform applications. Using the SDP to expose the network assets to both the internal and external development communities, service providers can manage the lifecycles of thousands of applications and their developers concurrently in a collaborative Web 2.0 and Mobile 2.0 development environment without any service interruption. With its network and application session persistence capabilities, the SDP enables the creation of blended services that can originate on multiple end point devices and seamlessly transfer to a different set of devices. The media control plane of the SDP is Presence and Location enabled, which allows real-time processing of the preferences and entitlements of users when they access their converged services. The SDP uses industry standard methodology for fail-safe redundancy, scalability and high-availability cluster.