In the competitive landscape of today’s telecom service provider market, challenged by economic downturn, deregulation, and convergence of application, network and content, the key to success lies in relentless cost-reduction effort for operations and infrastructure, and rapid deployment of value-added services that can reduce customer churn, increase ARPU, maintain QoS, and gain traction in new vertical segments. As mobile phones are becoming globally ubiquitous and emerging as a hub of convergence for information, entertainment and communication, the operators are challenged to keep pace with new technologies and 3G/4G network evolutions, all the while maintaining customer expectations of quality and coverage, and making sure that flood of data services don't bring the network to its knees. As telcos embark on their own migration path from SS7 to VoIP, they are faced with the challenge of significant capital outlay for decommissioning a huge installed base of legacy networks and backing it up by a viable business case with acceptable levels of risk to both technology and market. With the advent of IMS and promise of fixed-mobile convergence, the boundary between wireline and wireless services will be blurred significantly in the coming years. The fierce competition resulting from that transformation will inevitably play Darwinian role in weeding out less nimble players who can’t embrace change fast enough. The picture gets even more complicated as Cable TV companies try to get a slice of the pie with their “Quadruple Play” offering, bundling wireless services with voice, video and high-speed Internet access. The competition is likely to heat up further when Wi-Max, Municipal Wi-Fi and Broadband-over-Powerline join the foray, IPTV cuts a bigger swath across the market, and VoIP establishes a greater footprint in the residential sector. All of the above are disruptive forces, but they also present an opportunity for those service providers who want to gain competitive advantage through innovative solutions that can be delivered to market rapidly and cost-effectively, which in turn can provide value to their end users and seize market share from competitors. Diginuvo is uniquely positioned to help the service providers achieve these business objectives. In addition to delivering full lifecycle R&D and support services, we serve as a strategic partner for expanding in emerging high-growth telecom markets worldwide.