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Website Enhancement Services

Beyond the basic website design service, we also offer several specialty services that can improve the ROI of business websites by accomplishing better
brand awareness through higher traffic, improved sales through greater conversion rates, and enhanced customer satisfaction through better user experience. Our focus areas include:

  • Search Engine Optimization (SEO):Diginuvo has a wealth of experience in SEO that can help websites reach their highest potential for natural/organic rankings in search engine results. Some companies claiming to perform SEO simply try to outsmart the search engines by tawdry spamdexing methods that can result in temporary boost in page ranking. But once detected, the site is permanently removed from indexes, resulting in huge long-term loss for companies. We only use techniques that are approved by the major search engines, such as Google,Yahoo and Bing, which eliminates this risk altogether and makes the site more SEO-friendly through improved engine crawlability and navigation. We use a number of on-page optimization techniques, including, Web Robots Optimization, Title Tag Optimization, URL Canonicalization, Header Tag Optimization, Meta Tag Optimization, Content/Keyword Ratio Optimization, Image and Hyperlink Optimization, XML Sitemap Optimization, W3C Validation, and HTML source code modification. We further optimize the site for local search results using a variety of methods, such as location microformats (hCard, hCalendar), Geo-coded content integration with Google Webmaster tools, and submission to local search engines.To get even better search engine rankings through improved link popularity, we provide web directory submission services where the site is submitted to hundreds of Web Directories, Internet Yellow Pages, and wholesale data providers. Using various Web analytics tools, we send weekly and monthly SEO reports to our clients to help them monitor the performance of the site.

  • Conversion Optimization Services: Conversion rate optimization is the process of fine-tuning a website to lower the bounce rate and more effectively leading visitors to desired actions. With Diginuvo’s conversion optimization service, businesses can get a higher conversion rate, which results in getting more sales and leads from the existing website traffic. We accomplish this through a number of techniques, including Metrics Analysis, Usability Analysis, Page Tagging, Landing Page Optimization, Navigability Optimization, Microsite Creation, Multivariate Testing and A/B Testing.

  • Custom Logo and Graphics Design: Our team of graphic designers can create outstanding professional logos and custom graphics that can help a business stand out from the crowd. Using Flash banners and Flash presentations, we can instantly transform the look and feel of a static website to a dynamic interactive portal. What sets us apart from a regular web design company is our ability to add multimedia content without compromising the performance of the site. Graphics-heavy sites often lead to higher loading time and may have sub-par viewing experience on mobile browsers. Diginuvo understand these issues and knows how to get around these problems to make a site visually appealing without sacrificing its core functionality.

  • Web Analytics: Our Web Analytics service features useful traffic information about visitors to the site that allows better tracking of marketing campaigns and focused enhancement of select pages within the site. Visitor information is displayed in graphs for easy visualization of the data and contains important statistics such as hits, page views, unique visitors, location of visitors, time spent on site, and referring website/URL information. Further, we provide such details as the keywords issued in search engines to find the site, site entry and exit pages, visitor path through the site, and most popular pages. Depending on the type of service chosen, the report is sent to clients on a weekly or monthly basis.

 


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