Web based marketing allows small businesses to take advantage of cutting edge technologies while enjoying a very cost effective method of advertising. It is significantly inexpensive when examining the ratio of cost to the reach of the target audience. Small and medium sized businesses can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and to purchase products and services conveniently. Further, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. Web based marketing also have the advantage of measuring statistics easily and inexpensively, as almost all aspects of an Internet marketing campaign can be traced, measured, and tested. The advertisers can use a variety of methods, such as pay per impression, pay per click, pay per play, and pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, to visit a website, and to perform a targeted action. Diginuvo offers a number of Web based marketing services, including:

• Search Engine Marketing (SEM):Diginuvo offers SEM through Pay Per Click (PPC) and Banner Ads that drive targeted leads to businesses after placement of ads on prominent search engine results pages. We ensure that campaigns are affordable, targeted and accountable. Our clients enjoy hands on daily campaign management with close attention to the details, freeing them to run the core business. We run effective campaigns with careful analysis of keywords defining the business needs, and by constant adjustments of various parameters. Our professional PPC management Services includes:
  • Manual monitoring of PPC search term bids
  • Support for Google AdWords, Search Alliance (Yahoo/Bing) and Facebook ads
  • Price gap elimination with competition
  • Minimum and maximum Cost Per Click (CPC) and Cost Per Thousand Impressions (CPM) bid management
  • Account Setup
  • Conversion Code Consultation
  • Account Setup
  • Campaign Optimization
  • Keyword Research and Bid Management
  • Search Engine and/or Ad Network Selection
  • Competitive Analysis
  • Ad Creation
  • A /B Ad Copy Testing
  • Ad Scheduling
  • Geo- Targeting
  • Demographic Targeting
  • Day Parting
  • Local Search Campaigns
  • Conversion Tracking
  • Campaign Tweaking
  • Images Ads
  • Landing Page Consultation
  • Click Fraud Support
  • Website Optimizer
  • Analytics Reports
  • Customer Support by email and conference calls
Our methodology is a multistage process comprising analysis, design, development and implementation. In the analysis phase, we work closely with our clients to define the business goals such as CPC and CPM rates, and establish these rules for each PPC account and campaign. We review and analyze current keywords and perform extensive market and competitive research for other keyword opportunities and their cost. We examine Titles, Descriptions, and Landing Pages for each keyword. In the design phase, we set up a test plan to optimize Keywords, Titles, and Descriptions. We create a bid strategy and tactical business rules based upon defined business goals. In the development phase, we write all new Titles and Descriptions for each keyword, and expedite keyword submission and editorial review. In the implementation phase, we launch an automated monitoring service that uses established business rules to measure results, apply adaptive learning, and continue to optimize Keywords, Titles, and Descriptions. Throughout this process, we keep the client abreast of their PPC accounts with detailed status updates sent by email. Key features of our PPC Management packages include:

• Social Media Optimization (SMO):Social networks are driving an increasing amount of traffic to websites. Businesses of all size are harnessing the power of social media to acquire and retain customers, run campaigns, and even boost the page ranking through the inbound links coming from social networking sites. Diginuvo offers a number of services for SMO,including,
  • Facebook Business Fan Page design
  • Twitter Business Page design
  • Linkedin Business Page design
  • Wiki Portal design
  • Blog design (external and internal)
  • Discussions Forum design (newsgroups, chat groups, discussion threads)
  • Content posting and regular updates on Facebook, Twitter, Linkedin, Youtube,Vimeo, Flickr, Slideshare and Blogs
  • Web feed design (RSS, Atom)
  • Podcasting design and integration with Facebook, Twitter and Blog pages
  • Content Syndication and Mashup API
• Affiliate Management:A properly managed affiliate marketing program can generate tremendous results for small businesses. In an affiliate marketing program, the business incurs cost only when sales are made for its products or services. The payment can be for a fixed fee, or a percentage of the sale. We match small business with leading affiliates, bloggers and website owners who will increase online visibility through promotion, discussion and social media networking of a company’s products and services. We manage all aspects of affiliate programs including account set up, affiliate website research, ad creation, programming, scripting, conversion code set up, click fraud detection, conversion tracking, campaign tweaking, weekly/monthly report, and email/telephone support.
• Professional Copyrighting Services:In today’s digital world, it is not enough to just have a basic website with bare essentials. Companies of all sizes need to interact with their customers and engage them in a variety of ways, such as blogs, press releases, newsletters and tweets. Small businesses often do not have the resources to produce high-value content on a regular basis, and hiring full time staff is not always possible due to budgetary constraints. Diginuvo’s professional copywriting services allow companies to be in the forefront of new media driven marketing communication in a cost-effective manner. Our articles are always optimized for the target audience of the company and for various search engines. Using our in-house research staff and professional writers, we consistently produce SEO-friendly content that helps our clients to build brand, establish presence as industry experts, help selling products and services, and improve search engine ranking through backlinks. We submit content to both free and paid press release distribution services (e.g. PRWeb) for better visibility. We prepare compelling slideshows with multimedia content and publish them on Slideshare and other sites with search engine optimized titles, descriptions and tags. We offer professional writing services in a number of areas, including,
  • Press releases
  • Newsletters
  • Blogs
  • Social Media Content (Facebook, Tweeter, Linkedin)
  • Product Brochures
  • Training Material
  • Webinars
  • Case Studies
  • Ad Content
  • Website Content
  • Multimedia Presentation (slides, videos, pictures, graphics)