In today’s competitive mobile devices marketplace, differentiation is increasingly defined by software,services and content. Handset manufacturers (OEMs and ODMs) need compelling applications to make their devices stand out in the crowd. Today’s consumers expect more from the device than just the hardware. They want hardware along with services, such as music and navigation, built into the price of the device. The industry competition now is about ecosystem and business models. The path to revenue through this complex and ever-changing technology minefield is fraught with peril for scheduling delays, cost overruns, feature deficiencies, and performance bottlenecks. The development cycle for wireless devices is growing shorter every year while feature sets are growing larger – all in a race to be first to market. As new technologies continue to raise royalty fees to new heights and limit any company’s options and prospects for higher margin, handset manufacturers are aggressively looking for cost-effective and innovative mobile software applications to reduce their Bill of Materials (BoM) and accelerate time-to-market with minimal schedule risk. Diginuvo understands these challenges and has the knowledge and expertise to provide state-of-the-art solutions that can lead to sustainable market growth. We offer mobile applications on all leading platforms and OS targeting several vertical markets, including, digital media, telecom, retail, transportation, finance, healthcare, education and manufacturing.

On the other end of the spectrum, mobile software vendors (ISVs) are competing in an increasingly crowded market where on-device software is getting commoditized, channels to OEMs and mobile operators are becoming challenging, and revenue share fees are further diminishing already razor-thin profit margins. Although price erosion of handsets is creating additional market for applications in developing countries where local content is less expensive, most ISVs don’t have the in-house expertise for product localization and customization required to grow in those markets. Diginuvo can help the ISVs overcome these challenges. Our track record of delivering innovative and cost-effective mobile solutions, combined with our rigorous testing and certification services, can lead to higher profitability and faster time-to-market.

The fastest growing segment in the mobile sector is the newer form factor devices, such as tablets,UMPC, MID, e-reader and CID, which bridge the gap between smartphones and laptops. Following the success of Apple’s iPad, major manufacturers such as Samsung, HP, Dell, and Motorola have aggressively entered this market, along with a large number of smaller players. As hardware and platform software gets commoditized with time, the key differentiator in this segment will be compelling applications and contents that can be delivered quickly to address the market demand. Diginuvo is well positioned to help the ISVs, device manufacturers and content aggregators achieve their business objectives. Our expertise in this market is rooted in our core competency to develop similar applications on smartphone platforms where we have consistently delivered value to our customers.

Diginuvo also serves the GPS based navigation devices market. The emergence of connected navigation services such as real-time traffic, local search, and map updates has prompted the personal navigation device (PND) vendors to develop connected navigation devices (cPND) with two-way real-time connectivity based on cellular and Wi-Fi technology, which can generate new recurring service revenue streams and compete with handset-based and in-dash connected navigation systems. However, basic navigation is a commodity these days with eroding margins and lack of innovation, which is forcing PND makers to find other compelling applications to compete with GPS handsets and in-dash navigation systems. Diginuvo serves the entire connected navigation ecosystem, including, navigation hardware and software vendors, navigation content providers, telematics vendors, LBS providers, and digital map providers. We have deep expertise in developing applications on older Windows CE devices, as well as the newer Windows NavReady devices with advanced Bluetooth profiles and connectivity options.