With the emergence of multiple distribution channels and complex revenue models, entertainment industry is looking for new avenues, such as streamed webcast, podcast and mobile video, to target a larger audience. Revenue erosion from traditional outlets has made it a business necessity in recent years to leverage new distribution channels. Today’s consumers want content, information, and services anytime, anywhere, at a much lower price. Addressing that demand requires streamlining disparate media assets, synergizing non-integrated IT systems, shortening time-to-market through re-usable frameworks, reducing production cost through better supply chain management and staying price competitive through economy of scale. Innovation is the key enabler in this transformation as companies strive to monetize content and handle a multitude of other issues such as digital rights management, archiving and content management. Emergence of digital delivery channels for content distribution has created new growth opportunities, but proliferation of user generated content and social networking has also made it more challenging for the traditional media, as a large part of the content is increasingly becoming free, peer-to-peer distributed, ad supported, subscription based and preloaded on consumer devices. Diginuvo understands these evolving challenges and excels in delivering integrated solutions that can help entertainment companies stay focused on managing the creative aspects of the business, while we bring the technical expertise needed to navigate around the issues of digital right management, royalties, digital asset and metadata management, business process transformation, and multi-channel/multi-platform content distribution.

The digital media evolution is also bringing a plethora of challenges before the print and publishing industry. Digital content files, delivered from  any sources in various formats, are growing in size and complexity, and making the task of content management increasingly difficult. Increased demand for flexible and sophisticated subscription management tools is forcing the industry to look for out-of-box solutions. Inadequate digital asset management systems for content authoring and marketing are leading to sub-optimal productivity. Market demand for on-demand and contextual content has resulted in a paradigm shift, pushing aside traditional publishers. Distributed and siloed editorial and ad publishing workflows are leading to operational inefficiency. Today, publishers need faster, easier workflows to publish content quickly in any medium and tap its maximum value. Content repurposing holds promise for easy and instantaneous manipulation of content targeted for a wide range of media,but it hasn’t happened in large scale yet. Use of XML in publishing is still in its infancy. Most publishers have not put processes in place which either convert content to, or create content directly in, XML, a crucial process for content repurposing, and many still use multiple systems to manage content—one system for print, and a second, usually a Web CMS, to publish to the Web. Legacy applications still have a large installed base, which is making it difficult for the companies to leverage their print publishing assets for multi-channel distribution. Diginuvo has a deep understanding of these issues, and can provide innovative solutions to circumvent the challenges facing the print and publishing industry.

The challenges that are impacting the overall value chain in the broadcasting industry are equally diverse and complex. Over the years, broadcasters have seen their traditional ad revenue dwindled to a fraction of what it was before the proliferation of new media. Reaching consumers across multiple platforms is getting increasingly important to build a loyal customer base. Today’s content promotion strategies need to take into account the impact of social media and viral campaigns. Multi-platform broadcasting requires not only the latest technology to deliver anytime/anywhere content, but an end- to-end solution for tracking media rights and measuring audience response. Disparate and archaic broadcast management systems, ineffective ad sales management platform, inadequate syndication capabilities, and outdated rights and royalties management tools are further limiting the growth prospect of broadcasters everywhere. With our deep knowledge and expertise in the broadcasting industry solutions, Diginuvo can offer value-added services to overcome these challenges.

As corporations are racing for mindshare through interactive advertisement and governments are striving to engage the citizenry in policy issues through blogosphere, one thing is abundantly clear – new media with technology convergence is shifting the model of mass communication, and radically shaping the ways we interact and communicate with one another. The advertising industry has capitalized on the proliferation of new media with interactive websites, kiosks and mobile widgets. Public relations firms are also taking advantage of the opportunities in new media through interactive PR practices,including the use of social media to reach mass audience. New media promises on-demand access to content anytime, anywhere, with an interactive user feedback mechanism that creates participation and community formation around the media content, as well as the "democratization" of the creation,publishing, and distribution of content. Diginuvo understands these challenges and provides solutions that not only delivers these promises, they transform the content value chain through a smart and effective engagement strategy that preserves the credibility and relevance of mainstream media while harnessing the power of mew media.

Rising development cost, increased global competition, complex distribution channels, and ineffective anti-piracy measures are some of the biggest challenges facing the gaming industry today. In the early days, games could be developed by a small team of programmers and artists in a few months and several titles could be released each year. With ever increasing graphical and programming complexities, today’s sophisticated games take several years to develop and require multi-million dollar budgets. The strains on budgets, combined with inadequate royalties from publishers, are forcing many developers to turn to alternative production and distribution channels, such as Internet and mobile app stores, to reach an audience, with limited success so far. Software piracy is another big problem plaguing the industry with no clear solution is in sight yet, as digital rights management and other measures have proved noticeably unpopular with gamers. With our global network of skilled software developers and testers, Diginuvo is capable of offering cost-effective and quality solutions to the gaming industry that shortens the time-to-market and increase profitability.